The financial statement reflects the past – management needs a view forward
The profit forecast helps answer three questions:
1. How will revenue develop?
The sales forecast forms a key starting point.
2. How will costs develop?
Future costs are taken into account in the forecast.
3. What does this mean for profitability?
The combined effect of sales and costs is reflected in the upcoming result.
BUDGET
The annual plan and objectives.
PROFIT FORECAST
Updated view of the future result.
ACTUALS
Actual business development.

Changes in sales are reflected in the future result
The profit forecast should not be built in isolation from business development.
The sales forecast provides a view of future sales and sales margin. The profit forecast takes
this information further and shows its impact on the company's profitability.
The sales forecast changes
↓
Sales –10 %
↓
Revenue decreases
↓
Sales margin changes
↓
How does the company's result change?
Also see the impact of cost changes
✔ purchases and variable costs
✔ facility and other fixed costs
✔ other planned changes.
Changes in sales are reflected in future results
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Start with the customer – find out what they want and give it to them.
The deviation indicates where it is worth asking for more information.
Are actions needed?
What if the plan does not materialise?
CAUTIOUS
Sales fall short of the forecast.
BASE
The current forecast is realised.
GROWTH
Sales develop better than forecasted.
Profit forecast as part of the whole

From actual data to future outlook
data can be integrated into planning and forecasting.
The result does not yet tell the whole future.
See the change in profitability before the financial statements
When future changes are seen in time, decisions can also be made in time.