Odoo Marketing
Marketing automation with Odoo
Your entire marketing department on one platform
Every company needs marketing processes to promote the sale of its products or services. For different organizations this can mean very different different things marketing measures.
Often, however, marketing consists of numerous different areas, the systematic management of which requires a lot of work. A marketing automation system can free up considerable time and resources from simple mechanical work to more demanding .
Odoo consolidates all your marketing processes into one platform, simplifying your planning and management. Through its seamlessly integrated marketing modules, you can easily plan, create, execute and analyze marketing campaigns from inception to completion on a single platform.
Marketing automation can cover e.g. social media marketing, email and SMS marketing, other marketing automation and customer surveys.
Automate social media marketing in Odoo
With the Odoo social media tool you can plan, publish and schedule publications for all your social media channels with one application. In this Social Marketing module, you can also see at a glance all the content you publish as well as analytics.
A social media monitoring tool makes it easier to interpret analytics, so you learn the best ways to find and communicate with your target audience.strategic solutions and facilitate the monitoring of marketing results.
This is how you comprehensively improve your results on social media, whether your goal is to increase the company's visibility or improve brand recognition.
Boost your email marketing with Odoo
With Odoo, you can easily create visually appealing emails — either from scratch or by using ready-made, customizable templates. This email marketing tool makes planning and executing campaigns smooth and effortless, whether your audience is B2C or B2B.
Odoo’s dynamic content automatically adapts to your subscribers’ screens: spacing and images adjust automatically to ensure your message always looks great—on a computer, tablet, or phone. Odoo’s comprehensive analytics help you continuously improve your email campaigns. Easily track metrics such as open and click-through rates, the number of leads and orders, as well as overall campaign performance. The statistics guide you in making data-driven improvements and increasing the impact of your marketing..
AI – Your New Assistant in Email Marketing
Odoo 19 brings AI into everyday work and makes marketing smarter than ever
AI-powered text fields automatically generate content suggestions for emails, newsletters, and campaigns.
Conversation summaries help you quickly revisit previous messages — AI creates concise overviews and suggests replies in seconds.
Thanks to AI, manual work is reduced, decision-making is faster, and every campaign is executed more effectively.
Get results with Odoo SMS marketing
Surprisingly, text messages offer remarkable potential in marketing: your message is delivered directly to your contacts' mobile devices and is almost guaranteed to be read within minutes! With an impressive 98% open rate, text marketing messages provide a distinct opportunity to effectively connect with your intended audience.
With Odoo, you prepare your SMS advertising and schedule it to go out at the optimal time. Odoo optimizes technical details, for example links in messages, to keep your text messages compact.
Link tracking is automatically integrated into Odoo's messages, allowing you to easily monitor click rates and measure the results of your campaign. SMS marketing has never been easier!
